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| “CNHTC and Its Patten” and “Qingzhuan” are acknowledged as China Famous Brand by SAIC | | News source: Reads:144 AddTime:11/14/2008 1:04:07 PM Collects this page |
| Recently, in accordance with the newly set forth Famous Brand Acknowledgement Working Rules, the State Administration for Industry & Commerce (SAIC) acknowledged the brand of “CNHTC and Its Patten” owned by Sinotruk and the brand of “Qingzhuan” owned by Sinotruk Refitting Truck Company as China Famous Brand. The acknowledgement of “CNHTC and Its Patten” and “Qingzhuan” not only greatly improved the popularity and the value of the brands, but also meant that the protection strength of the State to the intellectual property rights of Sinotruk “CNHTC and Its Patten” and “Qingzhuan” had leapt forward from the protection within the industry to span-industries protection.
SAIC considered that this batch of acknowledged companies had become famous brand companies with independent intellectual property rights and advantageous companies with relative vigorous international competitive capacity, being the backbone companies that focused on the innovation and protection of the intellectual property rights of brands, improved the popularity of brands and promoted the fast and smooth development of social economy. Under the background of the spreading of international financial crisis and the decline of the economy of multi countries, actively implementing brand strategy is the urgent requirement for the establishment of innovative country, is the only way of the transform of economic development pattern, is the important content of the deepening of systemically reform of socialist market economy, and is the crucial implement to strengthen the core competitive capacity of the State.
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